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Fila
FILA LYNX is a spring 2024 outdoor sneakers designed for hiking and trail. The new product line would require a brand new visual identity that separates from competitor Nike and Anta. We worked with FILA to apply Italian style and Pininfarina design language to the design. This project was launched in Chinese market.
Project With
Date
2024
Members
Wen KunYuan (Designer)
Lorenzo Carpignano (Designer)
Responsibilities
Lead Designer
Individual Project
Exterior Designer (Selected Concept)
2D Sketching & Rendering
3D Manufacturing Blueprint
All Images and Videos © kunyuanwen
I. Background
FILA Lynx is a project designed for outdoor enthusiast for rough mountain terrain. The product uses 3A layered cushioned foam Vibram™ that is patented and designed specifically for this environment. Our goal is to use the design of the "Sole" to craft an visual identity for this product line, which will be followed with Lynx 3 (Q4 summer 2024), BOA (Q3 fall 2024) and
FILA Lynx is based of modification with patented Vibram soles. We designed the layers of the insoles, heel collar, sock liner, shoe upper and tongue. Together, we ideated 25 different designs that integrates with the sole and craft an unique shoe aesthetic using one clean "stroke".
II. Technical Designs
The final product is hand-crafted individuals and photographs with professional social media influencers. The product is launched on CN market in summer 2024 debuted as “斐乐山猫”.
III. Market Launch
Special Note:
FILA LYNX 2024 is currently on sale. For more product information please visit：
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